Fundamentals of Marketing Channels

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• Select section Welcome to Fundamentals of Marketing Channels

  Welcome to Fundamentals of Marketing Channels

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  • Select activity Welcome to Fundamentals of Marketing Channels

    In marketing the ultimate goal for the marketer is customer satisfaction, marketing decisions are made to ensure customer satisfaction at a profit. Marketing Channels play a vital role in enabling the fulfillment of this goal. Products or services cannot satisfy the customer if they remain with their producer. A customer can only be satisfied if they can access the products or services being offered by the producer or service provider. A marketing channel is a set of interdependent organizations involved in the process of making a product of service available for use or consumption. In this course you will be introduced to different interdependent organisations that make up a marketing channel, you will learn the different formulations of these organisations that are available for channel managers of different products and services, how to design these formulations and how to manage them to ensure customer satisfaction.
    

    
    

  • Select activity Announcements

    

    Announcements Forum
  • Select activity LIVE CLASS GROUP A

    

    LIVE CLASS GROUP A External tool
  • Select activity LIVE CLASS GROUP B

    

    LIVE CLASS GROUP B External tool
  • Select activity COURSE OUTLINE

    

    COURSE OUTLINE File
  • Select activity Marketing Channel Strategy An Omni-Channel Approach

    

    Marketing Channel Strategy An Omni-Channel Approach File
  • Select activity Principles of Marketing. (8th European Ed)

    

    Principles of Marketing. (8th European Ed) File PDF
  • Select activity Marketing Channels a Management View

    

    Marketing Channels a Management View File
  • Select activity Marketing Channel Strategy: International Edition

    

    Marketing Channel Strategy: International Edition File
• Select section Introduction to marketing channels:

  Introduction to marketing channels:

  • Select activity At the end of this topic you will be able to; defi...

    At the end of this topic you will be able to; define a marketing channel, explain why manufacturers choose to use intermediaries, understand the reasons why marketing channels emerge, develop and get modified and define the marketing functions that constitute the work of the channel.

    Please refer to the following text books for content that was delivered in the lectures by going to the chapters and reading the pages that have been bolded at the end of the reference:

    Palmatier, R. W., Stern, L. W., & El-Ansary, A. I.(2020). Marketing Channel Strategy AnOmni-Channel Approach (9 ed.). Routledge 52 Vanderbilt Avenue, New York. Chapter One Page 1-14 & Chapter TwoPage 38-41

    Kotler, P., Armstrong,G., Harris, L. C., He, H., (2020). Principlesof Marketing. (8th European Ed). Pearson EducationLtd. Chapter 12 Page 348-354

    
    

  • Select activity Introducing Marketing Channels

    

    Introducing Marketing Channels File

    Attached is the power point presentation of the lecture

• Select section Marketing channel framework:

  Marketing channel framework:

  • Select activity At the end of this topic you will be able, to expl...

    At the end of this topic you will be able, to explain the key functions within the channel system, understand the different channel structures that channel managers may adopt or design to enable them reach their end users.

    Please refer to the following text books for content that was delivered in the lectures by going to the chapters and reading the pages that are bolded at the end of the references:

    Palmatier, R. W., Stern, L.W., & El-Ansary, A. I. (2015). Marketing Channel Strategy International Edition. Upper Saddle River, New Jersey: Pearson Education. Chapter three Page 53-66

    Rosenbloom ,B. (2013). Marketing Channels: A Management View (8 ed.). South-Western: Cengage Learning. Chapter one Pages 22-28

    
    

  • Select activity Marketing Channels Framework

    

    Marketing Channels Framework File

    Attached is the power point presentation of the lecture

• Select section Topic 3

  Topic 3
• Select section Topic 4

  Topic 4
• Select section Wholesaling and Trade

  Wholesaling and Trade

  • Select activity Wholesaling and Trade

    The channel manager needs to have an understanding of the different channel members and the distribution tasks that they perform, at the end of this lesson on wholesaling, you will be able to identify the major types of wholesalers, recognize and explain the value of distribution tasks performed by the major types of wholesalers.

    Please refer to the following text books for content that was delivered in the lectures by going to the chapters and reading the pages that are bolded at the end of the references:

    Rosenbloom, B. (2013). Marketing Channels: A Management View (8 ed.). South-Western: Cengage Learning. Chapter two Pages 38-49

    Kotler, P., Armstrong, G., Harris L., & He, H. (2020). Principles of Marketing (8th European ed.) Edinburgh Gate, Harlow: Pearson Education. Chapter 13 Page 405-408

  • Select activity Wholesaling

    

    Wholesaling File

    Power point presentation of the lecture

• Select section Physical Distribution Concepts and Decisions

  Physical Distribution Concepts and Decisions

  • Select activity Wholesaling

    At the end of this topic you will be able to; define logistics, or physical distribution, explain the key functions of logistics system and appreciate the importance of designing efficient logistical systems.

    Please refer to the following text books for content that was delivered in the lectures by going to the chapters and reading the pages that are bolded at the end of the references:

    Kotler, P., Armstrong, G., Harris L., & He, H. (2020). Principles of Marketing (8^th European ed.) Edinburgh Gate, Harlow: Pearson Education. Chapter 12 Page 368-375

    Rosenbloom, B. (2013). Marketing Channels: A Management View (8 ed.). South-Western: Cengage Learning. Chapter 13 Pages 365-375

  • Select activity Physical Distribution

    

    Physical Distribution File

    Attached is the power point presentation of the lecture

• Select section Topic 7

  Topic 7
• Select section Channel Planning

  Channel Planning

  • Select activity Channel Planning

    Please refer to the following text books for content that was delivered in the lectures by going to the chapters and reading the pages that are bolded at the end of the references:

    Palmatier, R. W., Stern, L. W., & El-Ansary, A. I. (2015). Marketing Channel Strategy (8 ed.). Upper Saddle River, New Jersey: Pearson Education. Chapter 2 Page 34 – 47

    Kotler, P., Armstrong, G., Harris L., & He, H. (2020). Principles of Marketing (8th European ed.) Edinburgh Gate, Harlow: Pearson Education. Chapter 12 Page 362-365

    Further reading:

    Palmatier, R. W., Stern, L. W., & El-Ansary, A. I. (2015). Marketing Channel Strategy (8 ed.). Upper Saddle River, New Jersey: Pearson Education. Chapter 5

  • Select activity Planning and Design

    

    Planning and Design File

    Attached is the power point presentation of the lecture

• Select section Channel Managment Decisions

  Channel Managment Decisions

  • Select activity Channel Management Decisions

    At the end of this topic you will be able to understand the role that management performs to ensure that the different interdependent organisations of the channel perform the necessary tasks and responsibilities that a required for the channel to work efficiently and effectively in achieving distribution objectives.  

    Please refer to the following text books for content that was delivered in the lectures by going to the chapters and reading the pages that are bolded at the end of the references:

    Kotler, P., Armstrong, G., Harris L., & He, H. (2020). Principles of Marketing (8th European ed.) Edinburgh Gate, Harlow: Pearson Education. Chapter 12 Page 365-367

    Rosenbloom, B. (2013). Marketing Channels: A Management View (8 ed.). South-Western: Cengage Learning. Chapter 7 Page 215-229

    Rosenbloom, B. (2013). Marketing Channels: A Management View (8 ed.). South-Western: Cengage Learning. Chapter 9 Page 259-266

    Palmatier, R. W., Stern, L. W., & El-Ansary, A. I.(2020). Marketing Channel Strategy AnOmni-Channel Approach (9 ed.). Routledge 52 Vanderbilt Avenue, New York. Chapter 3 Page 81- 92

    Rosenbloom, B. (2013). Marketing Channels: A Management View (8 ed.). South-Western: Cengage Learning. Chapter 14 Page 395-411

  • Select activity Channel Management Decisions

    

    Channel Management Decisions File
• Select section Topic 10

  Topic 10
• Select section Topic 11

  Topic 11
• Select section Topic 12

  Topic 12