Section: Channel Managment Decisions | Fundamentals of Marketing Channels | MUBSEP

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Section outline

- Select activity Channel Management Decisions
  
  At the end of this topic you will be able to understand the role that management performs to ensure that the different interdependent organisations of the channel perform the necessary tasks and responsibilities that a required for the channel to work efficiently and effectively in achieving distribution objectives.
  
  Please refer to the following text books for content that was delivered in the lectures by going to the chapters and reading the pages that are bolded at the end of the references:
  
  Kotler, P., Armstrong, G., Harris L., & He, H. (2020). Principles of Marketing (8th European ed.) Edinburgh Gate, Harlow: Pearson Education. Chapter 12 Page 365-367
  
  Rosenbloom, B. (2013). Marketing Channels: A Management View (8 ed.). South-Western: Cengage Learning. Chapter 7 Page 215-229
  
  Rosenbloom, B. (2013). Marketing Channels: A Management View (8 ed.). South-Western: Cengage Learning. Chapter 9 Page 259-266
  
  Palmatier, R. W., Stern, L. W., & El-Ansary, A. I.(2020). Marketing Channel Strategy AnOmni-Channel Approach (9 ed.). Routledge 52 Vanderbilt Avenue, New York. Chapter 3 Page 81- 92
  
  Rosenbloom, B. (2013). Marketing Channels: A Management View (8 ed.). South-Western: Cengage Learning. Chapter 14 Page 395-411
- Select activity Channel Management Decisions
  
  Channel Management Decisions File