In marketing the ultimate goal for the marketer is customer satisfaction, marketing decisions are made to ensure customer satisfaction at a profit. Marketing Channels play a vital role in enabling the fulfillment of this goal. Products or services cannot satisfy the customer if they remain with their producer. A customer can only be satisfied if they can access the products or services being offered by the producer or service provider. A marketing channel is a set of interdependent organizations involved in the process of making a product of service available for use or consumption. In this course you will be introduced to different interdependent organisations that make up a marketing channel, you will learn the different combinations of these organisations that make up a channel. You will be introduced to the concepts that channel managers of different products and services can use to analyze, modify and design effective channel systems. You also learn how to manage them to ensure customer satisfaction and deliver value to end users.