At the end of this topic you will be able to; define logistics, or physical distribution, explain the key functions of logistics system and appreciate the importance of designing efficient logistical systems.
Please refer to the following text books for content that was delivered in the lectures by going to the chapters and reading the pages that are bolded at the end of the references:
Kotler, P., Armstrong, G., Harris L., & He, H. (2020). Principles of Marketing (8th European ed.) Edinburgh Gate, Harlow: Pearson Education. Chapter 12 Page 368-375
Rosenbloom, B. (2013). Marketing Channels: A Management View (8 ed.). South-Western: Cengage Learning. Chapter 13 Pages 365-375