Section outline

  • Please refer to the following text books for content that was delivered in the lectures by going to the chapters and reading the pages that are bolded at the end of the references:

     

    Rosenbloom, B. (2013). Marketing Channels: A Management View (8 ed.). South-Western: Cengage Learning. Chapter 18 pg. 502 - 516

    Palmatier, R. W., Stern, L. W., & El-Ansary, A. I. (2020). Marketing Channel Strategy AnOmni-Channel Approach (9 ed.). Routledge 52 Vanderbilt Avenue, New York. Chapter 9 pg.  293 - 305