Section: Wholesaling and Trade | Fundamentals of Marketing Channels | MUBSEP

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Section outline

- Select activity Wholesaling and Trade
  
  The channel manager needs to have an understanding of the different channel members and the distribution tasks that they perform, at the end of this lesson on wholesaling, you will be able to identify the major types of wholesalers, recognize and explain the value of distribution tasks performed by the major types of wholesalers.
  
  Please refer to the following text books for content that was delivered in the lectures by going to the chapters and reading the pages that are bolded at the end of the references:
  
  Rosenbloom, B. (2013). Marketing Channels: A Management View (8 ed.). South-Western: Cengage Learning. Chapter two Pages 38-49
  
  Kotler, P., Armstrong, G., Harris L., & He, H. (2020). Principles of Marketing (8th European ed.) Edinburgh Gate, Harlow: Pearson Education. Chapter 13 Page 405-408
- Select activity Wholesaling
  
  Wholesaling File
  
  Power point presentation of the lecture