Please refer to the following text books for content that was delivered in the lectures by going to the chapters and reading the pages that are bolded at the end of the references:
Palmatier, R. W., Stern, L. W., & El-Ansary, A. I. (2015). Marketing Channel Strategy (8 ed.). Upper Saddle River, New Jersey: Pearson Education. Chapter 2 Page 34 – 47
Kotler, P., Armstrong, G., Harris L., & He, H. (2020). Principles of Marketing (8th European ed.) Edinburgh Gate, Harlow: Pearson Education. Chapter 12 Page 362-365
Further reading:
Palmatier, R. W., Stern, L. W., & El-Ansary, A. I. (2015). Marketing Channel Strategy (8 ed.). Upper Saddle River, New Jersey: Pearson Education. Chapter 5