Section: Marketing channel framework: | Fundamentals of Marketing Channels | MUBSEP

MUBSEP

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Section outline

- Select activity At the end of this topic you will be able, to expl...
  
  At the end of this topic you will be able, to explain the key functions within the channel system, understand the different channel structures that channel managers may adopt or design to enable them reach their end users.
  
  Please refer to the following text books for content that was delivered in the lectures by going to the chapters and reading the pages that are bolded at the end of the references:
  
  Palmatier, R. W., Stern, L.W., & El-Ansary, A. I. (2015). Marketing Channel Strategy International Edition. Upper Saddle River, New Jersey: Pearson Education. Chapter three Page 53-66
  
  Rosenbloom ,B. (2013). Marketing Channels: A Management View (8 ed.). South-Western: Cengage Learning. Chapter one Pages 22-28
- Select activity Marketing Channels Framework
  
  Marketing Channels Framework File
  
  Attached is the power point presentation of the lecture