COURSE OUTLINE
COURSE: Research Methods
Programme: MEPM
Duration: February 2021
Facilitator:
Professor Joseph M. Ntayi (PhD).
www.ntayi.co.ug, jntayi@mubs.ac.ug
Course Description:
The course will focus on the fundamental skills
required to generate, collect and assess data. It will provide a process for
applying the basic steps required in Data collection, sorting, organizing,
summarizing and describing variables as well as testing and measuring different
sorts of linkages and associations between and among variables and
communicating this information. Additionally, the course will analyze
experimental designs, which are most effectively utilized in confirmatory
research studies where the subject under investigation is well formulated, a
theoretical paradigm exists to guide the research and testable hypotheses can
be developed. These designs attempt to establish causal relationships between
interventions and outcomes. The course will also investigate and interpret
surveys, which are research designs used to assess and quantify the
predominance of problems and needs within the community or client
populations/cohorts, utilization of patterns of service delivery and consumer satisfaction.
Measurement, sampling and statistical techniques relevant to both surveys and
experimental design will be addressed. In addition to covering ethical protocol
in research, the course will investigate the interpretation of results, the
writing up of findings and effective communication of data.
Course Objective:
Research methods provide the insight into the challenges faced by
managers in research for business decision making. The course aims at:
§ Meeting the challenges of the fast pace
decision making environment using data and information,
§ Providing the knowledge and skills a manager
needs to solve the problems using information,
§ Preparing the students to manage business,
not-for-profit, and public organization in all functional areas using data and
information.
Learning Outcomes:
Upon successful completion of this course, the
student will have reliably demonstrated the ability to:
- Think within different research
frameworks.
- Become aware of the assumptions of
essential Paradigms that influence approaches to carrying out research.
- Develop skills for defining a research
focus and the types of questions that can be developed from such a process
as well as competence in specifying conceptual and operational
definitions.
- Utilize computer and Internet technology
in the research process.
- Augment skills of interpreting results and
writing up findings.
- Effectively communicate data to others.
- Understand the connection between effect
size and sample size.
- Conduct a literature review.
- Understand the concepts of dependent and
independent variables and their function in testing of the
hypothesis.
- Comprehend the concept of measurement.
- Understand the principle of randomization
and experimental control.
- Describe the ethical, political and
feasibility issues that can arise from both experimental and survey
designs.
- Understand the role of theory in survey
research as well as different types of survey research.
- Describe the strengths and weaknesses of
different survey designs.
- Describe the range of sampling techniques,
strategies and issues associated with sample size.
- Understand the process of questionnaire
construction and associated measurement issues.
- Understand the interconnection between the
type of statistical test and level of measurement.
- Develop introductory skills in writing up
a research proposal for a program evaluation or needs assessment.
Evaluation:
Tests/examinations/assignments
must be written/submitted at the time specified. Requests for adjustments to
that schedule must be made before the test/exam/assignment date to the facilitator.
Failure to do so will result in a mark of “0”, unless an illness/emergency can
be proven with appropriate documentation at no cost to MUBS. To graduate from
this program, a student must attain a minimum of 60%. Evaluation comprised of:
Coursework 40%
Final exam 60%
Course Contents:
|
Topic
|
1
|
-
The scope of Research.
-
Research Defined.
-
Managerial Value of Research
-
What is Good Research?
-
How the research industry works.
-
Research is a global activity.
|
2
|
- Scientific
Investigation
- The
Hall Marks of Scientific Research
- Research
& the scientific Method
- Deduction
& Induction
- The
language of Research
- Concepts
- Constructs
Definitions
- Variables
- Propositions
& Hypotheses
- Theory
- Models
- Some
Obstacles to conducting Scientific Research in the Management Area
- The
Hypothetico-Deductive Method
|
3
|
- The
Research Process:
- Stages
in the Research process
- Decision
alternatives in the research process
- Influence
of uncertainty on types Research.
- Research
Process Issues
|
4
|
- Research Requests and
Proposals
-
Research Proposal.
-
Purpose of Research Proposal.
-
Types of Research Proposal.
-
Development of the proposals.
-
Formatting the Research proposal
-
Contents of the Research proposal
-
Requirements of the sponsoring agent.
-
Evaluation of Research proposal.
-
Professional Implicit Considerations.
|
5
|
-
What are research ethics
-
Ethical treatment of participants.
-
Ethics and the Sponsors.
-
Professional Standards.
|
6
|
-
The nature of experiments.
-
Basic Issues in Experimental Design.
-
Experimental
research Design
§ Pre-experimental
Designs
§ True
Experimental Designs
§ Field
Experiment
-
Validity in Experimentation
§ Internal
Validity
§ External
Validity
-
Threats to Experimentation Validity.
|
7
|
- Doing a Literature
Review
- Purpose of Reviewing
Research
- Research Investigation
- Writing the review &
its use
- Referencing &
Quotations in Literature Review Section
|
8
|
-
What is Research Design?
-
Classification of Designs.
-
Exploratory Studies Techniques.
-
Descriptive Studies.
-
Causal Studies
|
9
|
- Qualitative
and Quantitative Research
-
Comparison of Qualitative & Quantitative Research
-
The Process of Qualitative Research
-
Qualitative Research Methodologies
-
Interview
-
Individual Depth Interviews
-
Group Interviews
-
Focus Groups
-
Case Study
-
Merging Qualitative & Quantitative Methodologies
|
10
|
- Secondary
Data Collection
-
What are secondary data?
-
Advantages and disadvantages.
-
Classification of secondary data.
-
Internal and Proprietary data.
-
Common external sources.
|
11
|
-
Sources of Data
-
Interviewing
-
Structure & Unstructured Interviews
-
Personal Interviews.
-
Telephone Interviews.
-
Self-Administered Questionnaires.
-
Observation.
·
Direct Observation
·
Observing social settings
·
Content analysis
·
Mechanical observation
|
12
|
-
Sources of Measurement Differences
-
Characteristics of good Measurements
§ Validity
§ Reliability
§ Practicality
|
13
|
- Selecting
a Measurement Scale
-
Simple Category Scale
-
Single-Response Scale
-
Multiple Response Scale
-
Likert Scale
-
Semantic Differential Scale
-
Numerical Scale
-
Multiple Rating List Scale
-
Constant-Sum Scale
-
Staple Scale
-
Graphing Rating Scale
-
Ranking Scale
-
Cumulative Scale
|
14
|
- Crafting
the Research Instrument
- Questions
categories & Structure
- Question
Content
- Question
|Wording
- Response
Strategy
- Types
& Forms of Questions
-
Open ended versus Close ended
-
Positively & Negatively worded Questions
-
Dichotomous Questions
-
Multiple-Choice Questions
-
Rating Questions
-
Ranking Questions
-
Double Barrelled Questions
-
Ambiguous Questions
-
Re-call Dependent Questions
-
Leading Questions
-
Loaded Questions
- Length
of Questions
- Drafting
& Refining the Instrument
- Questions
Sequencing
- Classification
Data or personal information
- Principles
of Measurement
- Over
Coming Instrument Problem
|
15
|
-
The nature of sampling.
-
Steps in Sampling Design.
-
Sampling Method.
§
Probability Sampling.
§
Non-probability sampling
-
What is appropriate sample design?
-
Random sampling errors and non-sampling.
|
16
|
-
Statistical Significance
-
Logic of Hypothesis Testing
-
Statistical Testing Procedure
-
Tests of Significance
-
Types of Tests
-
How to select test
-
One-sample test
-
Two-Independent Samples Test
-
Two-Related Samples Test
-
K-Independent- Sample Test
-
K-Related Sample Test
|
17
|
- The
case study as a Research Strategy
-
Comparing case studies with other research strategies
in the social sciences
-
Common Definition of Case Studies
-
General Approach to Designing Case Studies
-
Criteria for judging the Quality of Research Designs
-
Modest Advice in Selecting Case study designs
|
18
|
- Analysing
qualitative data
-
Grounded Theory Introduction
-
Coding Procedure
-
Analysis through Microscopic Examination of Data
-
Basic Operation: Asking Questions and Making
Comparisons
-
Analytical Tools
-
Open Coding
-
Axial Coding
-
Selective Coding
-
Theoretical Sampling
|
19
|
- Data
Preparation and Description
-
Editing
-
Field Editing
-
Central Editing
-
Coding
-
Codebook Construction.
-
Coding Closed Question.
-
Coding Rules
-
Missing Data
|
20
|
- Presenting
insights and Findings: (Research Report)
-
Written Research Report
-
Short Reports
-
Long Reports
-
Research Report Components.
-
Writing the Report
-
Pre-writing Concerns
-
Writing the draft
-
Presentation Consideration.
-
Presentation Statistics
-
Oral Presentation
-
Preparation
-
Delivery
-
Audio-visuals
|
21
|
- Computer
Technology & Business Research
-
Information Needs
-
Advantages of ICT
-
Role of ICT in Managerial Decision Making
-
PC Applications using Software
-
End Note Software
-
SPSS Software
-
N-vivo Software
-
Data Recording by using MS Excel & MS Access
-
Presentation of Report by using MS Power point
-
Literature Search through internet
-
Using the database of Science Direct (Elsevier),
Emerald, JSTOR etc.
-
How to use the Turnitin (Plagiarism Software)
|
Recommended Texts:
Cooper
& Schindler, Business Research Methods, Ninth Edition
- Zigmund,
William G, Business research methods,
Sixth Edition.
- Collins
Jill & Hussey Roger, Business
research, Second Edition
- Sekaran
Uma, Research Methods for Business,
Fourth Edition.
- Straus
& Corbin, Basics of Qualitative Research, Latest Edition.
- Yin
K Robert, Case Study Research Design and Method.
- Chris
Hart, Doing Literature Review, Sage Publications.