BACHELOR OF SCIENCE IN MARKETING YEAR 3

Principles for Corporate Sustainability and Social Responsibility (CSR) is a course founded on the premise that businesses and organizational activities are organized and conducted for the purpose of making money for their shareholders. However, the emerging concept of Corporate Sustainability and Social Responsibility (CSR) suggests that businesses and organizations also have obligations and responsibilities to the many other entities affected by their decisions. These are called “stakeholders” and they include employees, suppliers, customers, communities and even the environment. This course unit therefore intends to equip learners (who are the future / current managers) with knowledge of how to integrate CSR into their business strategy and operations.  It starts by giving a definition of CSR, then shows how to get involved in CSR, how to identify CSR opportunities, communicating CSR activities to stakeholders and tracking CSR performance, and ends with giving learners practical skills in designing CSR strategies and highlights on how to use them for competitiveness as well as tracking performance of CSR programs. Learners are also taught about international bodies that provide guidelines and benchmarks for CSR activities, e.g., UN Global Compact, Global Reporting Initiatives, etc.

Below are provisional results for year 3 for Academic Year 2019 / 2020 Semester 1