Section outline

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    General

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    Course Orientation and Introduction to Market Analysis Tools

    Key Activities
    - Course orientation and assessment requirements.
    - Introduction to seminar paper expectations and publication standards.
    - Identifying and mapping research topics aligned to emerging international marketing and trade issues.
    - Introduction to the ITC Market Analysis Tools.
     
    Expected Output
    - Clear understanding of course expectations.
    - Preliminary research interests identified.
    - Familiarity with the ITC Market Analysis Toolkit.
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    WEEK 2 & 3: ITC Market Analysis Tools

    Key Activities
    - Trade Map: Trade flows, market trends, export performance, competitor analysis, market diversification and product competitiveness.
    - Market Access Map: Tariffs, preferential tariffs, trade agreements, and Non-Tariff Measures (NTMs).
    - Rules of Origin Facilitator: Origin requirements, cumulation rules and preferential market access.
    - ePing SPS & TBT Platform: Monitoring sanitary, phytosanitary and technical regulations affecting international trade.
     
    Expected Output
    - Analyse international market opportunities using trade intelligence tools.
    - Assess market access conditions for selected products and markets.
    - Identify regulatory requirements influencing international market entry.
     
     
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    WEEK 4: Integrating Market Intelligence into Research

    Key Activities
    - Translating market intelligence into researchable problems.
    - Developing research questions using evidence from ITC tools.
    - Identifying knowledge gaps in international marketing and trade literature.
    - Refining research objectives and expected contribution.
     
     
    Expected Output
    - Draft research concept note.
    - Preliminary research objectives and justification.

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    WEEK 5: Research Topic Pitch I

    Key Activities
    Student presentations covering:
    - Proposed research topic.
    - Research problem, Objectives & Justification.
    - Expected academic and practical contribution.
     
     
     
    Expected Output
    - Initial topic presentation.
    - Peer and lecturer feedback 
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    WEEK 7 & 8: Developing the Empirical Research Framework

    Key Activities
    Student presentations covering:
    - Identification and operationalisation of variables.
    - Identification of appropriate data sources.
    - Selection of empirical techniques and research methodology.
    - Development of the data collection strategy.
     
    Expected Output
     
    - Complete empirical research framework
    - Draft methodology chapter.
    - Data collection plan.

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    WEEK 9: Preliminary Seminar Paper Presentation I

    Key Activities
    - Presentation of the seminar paper structure, literature review and research methodology.
     
    Expected Output
     
    - Structured peer and lecturer feedback for improvement
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    WEEK 10: Preliminary Seminar Paper Presentation II

    Key Activities
    - Presentation of preliminary findings, analysis and interpretation of results.
     
    Expected Output
    - Peer and lecturer feedback on analytical approach and interpretation.
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    WEEK II: Preliminary Seminar Paper Presentation III

    Key Activities
    - Presentation of the complete draft seminar paper for internal review before submission to external stakeholders.
     
    Expected Output
     
    - Comprehensive feedback to strengthen the final seminar paper.
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    WEEK 12-14: Final Seminar Paper Presentations

    Key Activities
    - Presentation of completed seminar papers before invited industry experts, policymakers, practitioners and external examiners, focusing on the practical relevance and policy implications of the research.
     
    Expected Output
    - External stakeholder feedback.
    - Recommendations for improving the seminar paper prior to final submission.