Digital Marketing Strategy

Section outline

• Select section Welcome to Digital Marketing Strategy Class

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  Welcome to Digital Marketing Strategy Class

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  The digital landscape is constantly evolving, and so must the modern marketer. This course is designed to equip you with the strategic foresight and practical skills needed to lead in this dynamic environment. Through a blend of cutting-edge theory and hands-on practice, we will explore how to craft, implement, and optimize digital marketing strategies that deliver measurable results. You will learn to use advanced analytics, manage integrated campaigns across multiple channels, and adapt to emerging trends

  • Select activity Welcome to Digital Marketing Strategy

    

    Welcome to Digital Marketing Strategy Page
  • Select activity Announcements

    

    Announcements Forum
  • Select activity Live Class

    

    Live Class External tool
  • Select activity Email marketing - Mailchimp Tutorial

    

    Email marketing - Mailchimp Tutorial URL
  • Select activity COURSE WORK MARKS

    

    COURSE WORK MARKS File

    Please receive the final course work marks out of 40 for academic year 2025/2026

• Select section Take Home Assignment

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  Take Home Assignment

  • Select activity Digital Marketing Strategy Take Home Assignment

    

    Digital Marketing Strategy Take Home Assignment

    Opened: Monday, 20 October 2025, 6:00 AM

    Due: Friday, 14 November 2025, 11:00 PM
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  TOPIC 2
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  TOPIC 3
• Select section TOPIC 4

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  TOPIC 4
• Select section TOPIC 5: Optimisation & Improvement

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  TOPIC 5: Optimisation & Improvement

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  • Select activity Optimisation & Improvement

    

    Optimisation & Improvement File
• Select section Topic 6: Affiliate Marketing & Mobile Marketing

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  Topic 6: Affiliate Marketing & Mobile Marketing

  • Select activity Affiliate Marketing

    

    Affiliate Marketing File
  • Select activity Mobile Marketing

    

    Mobile Marketing File
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