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  1. Courses
  2. MASTER PROGRAMS
  3. MASTER OF SCIENCE IN MARKETING
  4. MASTER OF SCIENCE IN MARKETING YEAR 1
  5. SEMESTER ONE

SEMESTER ONE

MKT 7109 Marketing Innovations & Management

  • Examiner: Dr. TIMOTHY ESEMU (Phd)

MKT 7111 Digital Marketing Analytics

  • Examiner: Dr. John Paul Kasse
  • Examiner: Musa Kiggwe

MKT7118 Service Marketing Management

  • Lecturer: Dr. Mabel Birungi Komunda
  • Lecturer: Prof. Jotham Byarugaba

MKT7103 MARKETING COMMUNICATIONS STRATEGY

  • Lecturer: Assoc. Prof. Geoffrey Bakunda (PhD)
  • Lecturer: Chris Roddy Muhango

MKT7102 CONSUMER BEHAVIOUR

  • Examiner: Dr. Ahmad Walugembe
  • Lecturer: Abubakali Sebunya

MKT7108 STRATEGIC MARKETING MGT

  • Examiner: Patrick Emmanuel Mudidi
  • Lecturer: Dr. Kassim Ssenyange

MKT7105 QUANTITATIVE METHODS IN MARKETING

MKT7104 MARKETING RESEARCH & FORECASTING

The  eLearning Centre  started as project in 2013  and was formalized as a Centre in 2016. The intention was to provide effective integration of appropriate technologies and services to strengthen and enhance the teaching and learning missions of the school, on-campus, between campuses, and online.  At the moment, the Centre has over 40,000 registered users including staff and students. The Centre has over 58 courses taught through blended learning.

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