MASTERS IN BUSINESS ADMINISTRATION YEAR 1

In today's dynamic landscape, both individuals and organizations navigate a perpetually changing environment, because what proves effective today may not be viable tomorrow. This implies that in order to survive and flourish in this fiercely competitive setting, individuals and organisations must continuously discover new approaches. Success hinges on innovation—the ability to adapt, create, and excel.

This course is crafted to cultivate the students’ creative aptitude. It empowers students to recognise opportunities, conceive value-generating ideas, and surmount challenges while exploring life with new concepts. The expectation is that students will acquire the skills to foster creativity and innovation universally, with a heightened emphasis on their critical role in the business world, where sustainability is contingent upon perpetual creativity and innovation, making these qualities indispensable for strategic evolution that ensures ongoing competitive performance. This is much driven by the increased use of technologies that enable creative thinking such as Artificial Intelligence in all business processes.

Course Objectives

The overall objective is to equip students with knowledge and skills to leverage creativity and innovation for personal and organizational success. More specifically, the objectives of this course are to:

1. To introduce students the concept and practice of creativity and innovation and their impact on individuals, business and society.
2. Enable students to develop personal and intellectual competencies for creative thinking and innovative problem solving.
3. Enable students to understand creativity theories and apply them through problem solving and opportunity creation.
4. Enable students acquire techniques for promoting and managing innovation initiatives within organisations.

Course Learning Outcomes

At the end of this course, students should be able to:

1. Explain the concepts of creativity and innovation, and discuss their influence on individuals, organizations, and society.
2. Use different creative thinking techniques and problem-solving strategies to generate innovative solutions.
3. Apply theories of creativity and innovation in the real-life setting.
4. Confront situations with fresh ideas and solutions after identifying their creative strengths and re-discovering their own creativity.
5. Instill and encourage creativity in others and develop a culture of innovation within teams, organizations and communities.