{\rtf1\adeflang1025\ansi\ansicpg1252\uc1\adeff0\deff0\stshfdbch0\stshfloch31506\stshfhich31506\stshfbi31506\deflang1033\deflangfe1033\themelang1033\themelangfe0\themelangcs0{\fonttbl{\f0\fbidi \froman\fcharset0\fprq2{\*\panose 02020603050405020304}Times New Roman{\*\falt Times New Roman};}
{\f1\fbidi \fswiss\fcharset0\fprq2{\*\panose 020b0604020202020204}Arial;}{\f2\fbidi \fmodern\fcharset0\fprq1{\*\panose 02070309020205020404}Courier New{\*\falt Courier New};}
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{\f34\fbidi \froman\fcharset0\fprq2{\*\panose 02040503050406030204}Cambria Math{\*\falt Calisto MT};}{\flomajor\f31500\fbidi \froman\fcharset0\fprq2{\*\panose 02020603050405020304}Times New Roman{\*\falt Times New Roman};}
{\fdbmajor\f31501\fbidi \froman\fcharset0\fprq2{\*\panose 02020603050405020304}Times New Roman{\*\falt Times New Roman};}{\fhimajor\f31502\fbidi \fswiss\fcharset0\fprq2{\*\panose 020f0302020204030204}Calibri Light;}
{\fbimajor\f31503\fbidi \froman\fcharset0\fprq2{\*\panose 02020603050405020304}Times New Roman{\*\falt Times New Roman};}{\flominor\f31504\fbidi \froman\fcharset0\fprq2{\*\panose 02020603050405020304}Times New Roman{\*\falt Times New Roman};}
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{\fbiminor\f31507\fbidi \froman\fcharset0\fprq2{\*\panose 02020603050405020304}Times New Roman{\*\falt Times New Roman};}{\f278\fbidi \froman\fcharset238\fprq2 Times New Roman CE{\*\falt Times New Roman};}
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{\f284\fbidi \froman\fcharset178\fprq2 Times New Roman (Arabic){\*\falt Times New Roman};}{\f285\fbidi \froman\fcharset186\fprq2 Times New Roman Baltic{\*\falt Times New Roman};}
{\f286\fbidi \froman\fcharset163\fprq2 Times New Roman (Vietnamese){\*\falt Times New Roman};}{\f288\fbidi \fswiss\fcharset238\fprq2 Arial CE;}{\f289\fbidi \fswiss\fcharset204\fprq2 Arial Cyr;}{\f291\fbidi \fswiss\fcharset161\fprq2 Arial Greek;}
{\f292\fbidi \fswiss\fcharset162\fprq2 Arial Tur;}{\f293\fbidi \fswiss\fcharset177\fprq2 Arial (Hebrew);}{\f294\fbidi \fswiss\fcharset178\fprq2 Arial (Arabic);}{\f295\fbidi \fswiss\fcharset186\fprq2 Arial Baltic;}
{\f296\fbidi \fswiss\fcharset163\fprq2 Arial (Vietnamese);}{\f298\fbidi \fmodern\fcharset238\fprq1 Courier New CE{\*\falt Courier New};}{\f299\fbidi \fmodern\fcharset204\fprq1 Courier New Cyr{\*\falt Courier New};}
{\f301\fbidi \fmodern\fcharset161\fprq1 Courier New Greek{\*\falt Courier New};}{\f302\fbidi \fmodern\fcharset162\fprq1 Courier New Tur{\*\falt Courier New};}{\f303\fbidi \fmodern\fcharset177\fprq1 Courier New (Hebrew){\*\falt Courier New};}
{\f304\fbidi \fmodern\fcharset178\fprq1 Courier New (Arabic){\*\falt Courier New};}{\f305\fbidi \fmodern\fcharset186\fprq1 Courier New Baltic{\*\falt Courier New};}{\f306\fbidi \fmodern\fcharset163\fprq1 Courier New (Vietnamese){\*\falt Courier New};}
{\f618\fbidi \froman\fcharset238\fprq2 Cambria Math CE{\*\falt Calisto MT};}{\f619\fbidi \froman\fcharset204\fprq2 Cambria Math Cyr{\*\falt Calisto MT};}{\f621\fbidi \froman\fcharset161\fprq2 Cambria Math Greek{\*\falt Calisto MT};}
{\f622\fbidi \froman\fcharset162\fprq2 Cambria Math Tur{\*\falt Calisto MT};}{\f625\fbidi \froman\fcharset186\fprq2 Cambria Math Baltic{\*\falt Calisto MT};}{\f626\fbidi \froman\fcharset163\fprq2 Cambria Math (Vietnamese){\*\falt Calisto MT};}
{\flomajor\f31508\fbidi \froman\fcharset238\fprq2 Times New Roman CE{\*\falt Times New Roman};}{\flomajor\f31509\fbidi \froman\fcharset204\fprq2 Times New Roman Cyr{\*\falt Times New Roman};}
{\flomajor\f31511\fbidi \froman\fcharset161\fprq2 Times New Roman Greek{\*\falt Times New Roman};}{\flomajor\f31512\fbidi \froman\fcharset162\fprq2 Times New Roman Tur{\*\falt Times New Roman};}
{\flomajor\f31513\fbidi \froman\fcharset177\fprq2 Times New Roman (Hebrew){\*\falt Times New Roman};}{\flomajor\f31514\fbidi \froman\fcharset178\fprq2 Times New Roman (Arabic){\*\falt Times New Roman};}
{\flomajor\f31515\fbidi \froman\fcharset186\fprq2 Times New Roman Baltic{\*\falt Times New Roman};}{\flomajor\f31516\fbidi \froman\fcharset163\fprq2 Times New Roman (Vietnamese){\*\falt Times New Roman};}
{\fdbmajor\f31518\fbidi \froman\fcharset238\fprq2 Times New Roman CE{\*\falt Times New Roman};}{\fdbmajor\f31519\fbidi \froman\fcharset204\fprq2 Times New Roman Cyr{\*\falt Times New Roman};}
{\fdbmajor\f31521\fbidi \froman\fcharset161\fprq2 Times New Roman Greek{\*\falt Times New Roman};}{\fdbmajor\f31522\fbidi \froman\fcharset162\fprq2 Times New Roman Tur{\*\falt Times New Roman};}
{\fdbmajor\f31523\fbidi \froman\fcharset177\fprq2 Times New Roman (Hebrew){\*\falt Times New Roman};}{\fdbmajor\f31524\fbidi \froman\fcharset178\fprq2 Times New Roman (Arabic){\*\falt Times New Roman};}
{\fdbmajor\f31525\fbidi \froman\fcharset186\fprq2 Times New Roman Baltic{\*\falt Times New Roman};}{\fdbmajor\f31526\fbidi \froman\fcharset163\fprq2 Times New Roman (Vietnamese){\*\falt Times New Roman};}
{\fhimajor\f31528\fbidi \fswiss\fcharset238\fprq2 Calibri Light CE;}{\fhimajor\f31529\fbidi \fswiss\fcharset204\fprq2 Calibri Light Cyr;}{\fhimajor\f31531\fbidi \fswiss\fcharset161\fprq2 Calibri Light Greek;}
{\fhimajor\f31532\fbidi \fswiss\fcharset162\fprq2 Calibri Light Tur;}{\fhimajor\f31533\fbidi \fswiss\fcharset177\fprq2 Calibri Light (Hebrew);}{\fhimajor\f31534\fbidi \fswiss\fcharset178\fprq2 Calibri Light (Arabic);}
{\fhimajor\f31535\fbidi \fswiss\fcharset186\fprq2 Calibri Light Baltic;}{\fhimajor\f31536\fbidi \fswiss\fcharset163\fprq2 Calibri Light (Vietnamese);}{\fbimajor\f31538\fbidi \froman\fcharset238\fprq2 Times New Roman CE{\*\falt Times New Roman};}
{\fbimajor\f31539\fbidi \froman\fcharset204\fprq2 Times New Roman Cyr{\*\falt Times New Roman};}{\fbimajor\f31541\fbidi \froman\fcharset161\fprq2 Times New Roman Greek{\*\falt Times New Roman};}
{\fbimajor\f31542\fbidi \froman\fcharset162\fprq2 Times New Roman Tur{\*\falt Times New Roman};}{\fbimajor\f31543\fbidi \froman\fcharset177\fprq2 Times New Roman (Hebrew){\*\falt Times New Roman};}
{\fbimajor\f31544\fbidi \froman\fcharset178\fprq2 Times New Roman (Arabic){\*\falt Times New Roman};}{\fbimajor\f31545\fbidi \froman\fcharset186\fprq2 Times New Roman Baltic{\*\falt Times New Roman};}
{\fbimajor\f31546\fbidi \froman\fcharset163\fprq2 Times New Roman (Vietnamese){\*\falt Times New Roman};}{\flominor\f31548\fbidi \froman\fcharset238\fprq2 Times New Roman CE{\*\falt Times New Roman};}
{\flominor\f31549\fbidi \froman\fcharset204\fprq2 Times New Roman Cyr{\*\falt Times New Roman};}{\flominor\f31551\fbidi \froman\fcharset161\fprq2 Times New Roman Greek{\*\falt Times New Roman};}
{\flominor\f31552\fbidi \froman\fcharset162\fprq2 Times New Roman Tur{\*\falt Times New Roman};}{\flominor\f31553\fbidi \froman\fcharset177\fprq2 Times New Roman (Hebrew){\*\falt Times New Roman};}
{\flominor\f31554\fbidi \froman\fcharset178\fprq2 Times New Roman (Arabic){\*\falt Times New Roman};}{\flominor\f31555\fbidi \froman\fcharset186\fprq2 Times New Roman Baltic{\*\falt Times New Roman};}
{\flominor\f31556\fbidi \froman\fcharset163\fprq2 Times New Roman (Vietnamese){\*\falt Times New Roman};}{\fdbminor\f31558\fbidi \froman\fcharset238\fprq2 Times New Roman CE{\*\falt Times New Roman};}
{\fdbminor\f31559\fbidi \froman\fcharset204\fprq2 Times New Roman Cyr{\*\falt Times New Roman};}{\fdbminor\f31561\fbidi \froman\fcharset161\fprq2 Times New Roman Greek{\*\falt Times New Roman};}
{\fdbminor\f31562\fbidi \froman\fcharset162\fprq2 Times New Roman Tur{\*\falt Times New Roman};}{\fdbminor\f31563\fbidi \froman\fcharset177\fprq2 Times New Roman (Hebrew){\*\falt Times New Roman};}
{\fdbminor\f31564\fbidi \froman\fcharset178\fprq2 Times New Roman (Arabic){\*\falt Times New Roman};}{\fdbminor\f31565\fbidi \froman\fcharset186\fprq2 Times New Roman Baltic{\*\falt Times New Roman};}
{\fdbminor\f31566\fbidi \froman\fcharset163\fprq2 Times New Roman (Vietnamese){\*\falt Times New Roman};}{\fhiminor\f31568\fbidi \fswiss\fcharset238\fprq2 Calibri CE;}{\fhiminor\f31569\fbidi \fswiss\fcharset204\fprq2 Calibri Cyr;}
{\fhiminor\f31571\fbidi \fswiss\fcharset161\fprq2 Calibri Greek;}{\fhiminor\f31572\fbidi \fswiss\fcharset162\fprq2 Calibri Tur;}{\fhiminor\f31573\fbidi \fswiss\fcharset177\fprq2 Calibri (Hebrew);}
{\fhiminor\f31574\fbidi \fswiss\fcharset178\fprq2 Calibri (Arabic);}{\fhiminor\f31575\fbidi \fswiss\fcharset186\fprq2 Calibri Baltic;}{\fhiminor\f31576\fbidi \fswiss\fcharset163\fprq2 Calibri (Vietnamese);}
{\fbiminor\f31578\fbidi \froman\fcharset238\fprq2 Times New Roman CE{\*\falt Times New Roman};}{\fbiminor\f31579\fbidi \froman\fcharset204\fprq2 Times New Roman Cyr{\*\falt Times New Roman};}
{\fbiminor\f31581\fbidi \froman\fcharset161\fprq2 Times New Roman Greek{\*\falt Times New Roman};}{\fbiminor\f31582\fbidi \froman\fcharset162\fprq2 Times New Roman Tur{\*\falt Times New Roman};}
{\fbiminor\f31583\fbidi \froman\fcharset177\fprq2 Times New Roman (Hebrew){\*\falt Times New Roman};}{\fbiminor\f31584\fbidi \froman\fcharset178\fprq2 Times New Roman (Arabic){\*\falt Times New Roman};}
{\fbiminor\f31585\fbidi \froman\fcharset186\fprq2 Times New Roman Baltic{\*\falt Times New Roman};}{\fbiminor\f31586\fbidi \froman\fcharset163\fprq2 Times New Roman (Vietnamese){\*\falt Times New Roman};}}{\colortbl;\red0\green0\blue0;
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\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid15099779\charrsid14028191 This is \tab a managerially-}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 oriented course, which provides an ove}{\rtlch\fcs1 \af0 \ltrch\fcs0 
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sion concerning managerial decision making and reflections on concurrent business topics. Students are able to make strategic decisions based on specific management processes and heuristics in an international context. Students will also become familiar w
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\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \f3\lang2057\langfe1033\langnp2057\insrsid15099779\charrsid14028191 \loch\af3\dbch\af0\hich\f3 \'b7\tab}To provide a unified and integrated framework to assist strategy formulation.
\par }\pard \ltrpar\qj \li720\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid14028191 {\rtlch\fcs1 \ab\af0 \ltrch\fcs0 \b\insrsid4815093\charrsid14028191 
\par }\pard \ltrpar\qj \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14028191 {\rtlch\fcs1 \ab\af0 \ltrch\fcs0 \b\insrsid4815093\charrsid14028191 Expected Outcomes
\par }{\rtlch\fcs1 \ab\af0 \ltrch\fcs0 \insrsid4720821\charrsid14028191 Subsequently,}{\rtlch\fcs1 \ab\af0 \ltrch\fcs0 \insrsid4329081\charrsid14028191  this course}{\rtlch\fcs1 \ab\af0 \ltrch\fcs0 \insrsid4720821\charrsid14028191  unit\rquote s}{\rtlch\fcs1 
\ab\af0 \ltrch\fcs0 \insrsid4329081\charrsid14028191  students will be}{\rtlch\fcs1 \ab\af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191  knowledgeable on regional and global strategy and what firms are undertaking to compete in international markets.}{
\rtlch\fcs1 \ab\af0 \ltrch\fcs0 \insrsid4329081\charrsid14028191  So, at the end of this course, the   student should be able;
\par }{\rtlch\fcs1 \ab\af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191  
\par {\listtext\pard\plain\ltrpar \s16 \rtlch\fcs1 \af0 \ltrch\fcs0 \lang2057\langfe1033\langnp2057\insrsid13253403\charrsid14028191 \hich\af0\dbch\af0\loch\f0 1.\tab}}\pard\plain \ltrpar
\s16\qj \fi-360\li1440\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls9\adjustright\rin0\lin1440\itap0\pararsid14028191\contextualspace \rtlch\fcs1 \af0\afs24\alang1025 \ltrch\fcs0 \fs24\lang2057\langfe1033\cgrid\langnp2057\langfenp1033 {\rtlch\fcs1 
\af0 \ltrch\fcs0 \insrsid13253403\charrsid14028191 To establish}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4720821\charrsid14028191  the}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid13253403\charrsid14028191  logical connection between strategic inputs, strategic act
ions (formulation and implementation), strategic outcomes and strategic impact of a regional and/or global brand of choice,}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 
\par {\listtext\pard\plain\ltrpar \s16 \rtlch\fcs1 \af0 \ltrch\fcs0 \lang2057\langfe1033\langnp2057\insrsid13253403\charrsid14028191 \hich\af0\dbch\af0\loch\f0 2.\tab}}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid13253403\charrsid14028191 
To progressively formulate and implement the appropriate strategies for the sustainable competitiveness of a case study brand at the regional and global level,
\par {\listtext\pard\plain\ltrpar \s16 \rtlch\fcs1 \af0 \ltrch\fcs0 \lang2057\langfe1033\langnp2057\insrsid13253403\charrsid14028191 \hich\af0\dbch\af0\loch\f0 3.\tab}To construct an integrated framework for formulating and progressively implementing the respe
ctive brand\rquote s regional and global strategy in win-win ways. 
\par }\pard\plain \ltrpar\qj \li720\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid14028191 \rtlch\fcs1 \af0\afs24\alang1025 \ltrch\fcs0 \fs24\lang2057\langfe1033\cgrid\langnp2057\langfenp1033 {\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid4815093\charrsid14028191 
\par }\pard \ltrpar\qj \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14028191 {\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid4815093\charrsid14028191 Methods of Delivery
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \lang2057\langfe1033\langnp2057\insrsid4815093\charrsid14028191 \hich\af0\dbch\af0\loch\f0 i.\tab}}\pard \ltrpar
\qj \fi-360\li1440\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\ls2\adjustright\rin0\lin1440\itap0\pararsid14028191 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 Lecture method}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid13253403\charrsid14028191 : Straight and Guest Lectures
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \lang2057\langfe1033\langnp2057\insrsid4815093\charrsid14028191 \hich\af0\dbch\af0\loch\f0 ii.\tab}}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 Group }{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid5769382\charrsid14028191 assignments and }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 discussions
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \lang2057\langfe1033\langnp2057\insrsid4815093\charrsid14028191 \hich\af0\dbch\af0\loch\f0 iii.\tab}Individual and group presentations 
\par {\listtext\pard\plain\ltrpar \rtlch\fcs1 \af0 \ltrch\fcs0 \lang2057\langfe1033\langnp2057\insrsid13253403\charrsid14028191 \hich\af0\dbch\af0\loch\f0 iv.\tab}}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid13253403\charrsid14028191 Success storytelling and c}{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 ase }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid13253403\charrsid14028191 study }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 analysis  }{\rtlch\fcs1 \af0 \ltrch\fcs0 
\b\insrsid4815093\charrsid14028191 
\par }\pard \ltrpar\qj \li720\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid14028191 {\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid4815093\charrsid14028191 
\par }\pard \ltrpar\qj \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14028191 {\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid4815093\charrsid14028191 Course Assessment
\par }\pard \ltrpar\qj \li720\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin720\itap0\pararsid14028191 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 Course work}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid13253403\charrsid14028191 s}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 \tab \tab 30%
\par Final examination\tab 70%
\par }{\rtlch\fcs1 \ab\af0 \ltrch\fcs0 \b\insrsid4815093\charrsid14028191 
\par }\pard \ltrpar\qj \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14028191 {\rtlch\fcs1 \ab\af0 \ltrch\fcs0 \b\insrsid4815093\charrsid14028191 Detailed Course Content
\par \ltrrow}\trowd \irow0\irowband0\ltrrow\ts11\trgaph108\trleft-108\trbrdrt\brdrs\brdrw10 \trbrdrl\brdrs\brdrw10 \trbrdrb\brdrs\brdrw10 \trbrdrr\brdrs\brdrw10 \trbrdrh\brdrs\brdrw10 \trbrdrv\brdrs\brdrw10 
\trftsWidth2\trwWidth5000\trftsWidthB3\trftsWidthA3\trpaddl108\trpaddr108\trpaddfl3\trpaddft3\trpaddfb3\trpaddfr3\tblrsid8067748\tblind0\tblindtype3 \clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 
\cltxlrtb\clftsWidth2\clwWidth298\clshdrawnil \cellx463\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth1079\clshdrawnil \cellx2530\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl
\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth2580\clshdrawnil \cellx7471\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 
\cltxlrtb\clftsWidth2\clwWidth611\clshdrawnil \cellx8641\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth432\clshdrawnil \cellx9468\pard \ltrpar
\qj \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\pararsid14028191 {\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid4815093\charrsid14028191 No.\cell Topics \cell Sub-topics \cell Duration \cell Week No.\cell }\pard \ltrpar
\ql \li0\ri0\sa160\sl259\slmult1\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 \trowd \irow0\irowband0\ltrrow\ts11\trgaph108\trleft-108\trbrdrt\brdrs\brdrw10 
\trbrdrl\brdrs\brdrw10 \trbrdrb\brdrs\brdrw10 \trbrdrr\brdrs\brdrw10 \trbrdrh\brdrs\brdrw10 \trbrdrv\brdrs\brdrw10 
\trftsWidth2\trwWidth5000\trftsWidthB3\trftsWidthA3\trpaddl108\trpaddr108\trpaddfl3\trpaddft3\trpaddfb3\trpaddfr3\tblrsid8067748\tblind0\tblindtype3 \clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 
\cltxlrtb\clftsWidth2\clwWidth298\clshdrawnil \cellx463\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth1079\clshdrawnil \cellx2530\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl
\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth2580\clshdrawnil \cellx7471\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 
\cltxlrtb\clftsWidth2\clwWidth611\clshdrawnil \cellx8641\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth432\clshdrawnil \cellx9468\row \ltrrow}\pard \ltrpar
\qj \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\pararsid14028191 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 1\cell }{\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid4815093\charrsid1774195 
Introduction to international strategic management
\par \cell {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 \lang2057\langfe1033\langnp2057\insrsid3831433\charrsid14028191 \loch\af0\dbch\af0\hich\f0 \'95\tab}}\pard \ltrpar
\qj \fi-253\li253\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\ls3\adjustright\rin0\lin253\pararsid14028191 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid3831433\charrsid14028191 History and co-evolution of international strategic management }{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 
\par {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 \loch\af0\dbch\af0\hich\f0 \'95\tab}}\pard \ltrpar
\qj \fi-253\li253\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\ls3\adjustright\rin0\lin253\pararsid14028191 \cbpat8 {\rtlch\fcs1 \af0 \ltrch\fcs0 \lang1033\langfe1033\langnp1033\insrsid4815093\charrsid14028191 
Recognizing when a company's competitive advantage can be leveraged more effectively on a global playing field
\par {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 \loch\af0\dbch\af0\hich\f0 \'95\tab}Determining the extent to which }{\rtlch\fcs1 \af0 \ltrch\fcs0 \lang1033\langfe1033\langnp1033\insrsid1774195 and when }{
\rtlch\fcs1 \af0 \ltrch\fcs0 \lang1033\langfe1033\langnp1033\insrsid4815093\charrsid14028191 the company should be }{\rtlch\fcs1 \af0 \ltrch\fcs0 \lang1033\langfe1033\langnp1033\insrsid13253403\charrsid14028191 regionally and }{\rtlch\fcs1 \af0 
\ltrch\fcs0 \lang1033\langfe1033\langnp1033\insrsid4815093\charrsid14028191 globally diversifi}{\rtlch\fcs1 \af0 \ltrch\fcs0 \lang1033\langfe1033\langnp1033\insrsid3831433\charrsid14028191 ed in its business portfolios}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\lang1033\langfe1033\langnp1033\insrsid1774195 : The right human resources, money, brand, customers, digitalization, partnerships and markets?}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 \cell }\pard \ltrpar
\qj \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\pararsid14028191 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 8 hours\cell 1&2\cell }\pard \ltrpar\ql \li0\ri0\sa160\sl259\slmult1
\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid14028191\charrsid14028191 \trowd \irow1\irowband1\ltrrow\ts11\trgaph108\trleft-108\trbrdrt\brdrs\brdrw10 \trbrdrl\brdrs\brdrw10 \trbrdrb
\brdrs\brdrw10 \trbrdrr\brdrs\brdrw10 \trbrdrh\brdrs\brdrw10 \trbrdrv\brdrs\brdrw10 \trftsWidth2\trwWidth5000\trftsWidthB3\trftsWidthA3\trpaddl108\trpaddr108\trpaddfl3\trpaddft3\trpaddfb3\trpaddfr3\tblrsid8067748\tblind0\tblindtype3 \clvertalt\clbrdrt
\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth298\clshdrawnil \cellx463\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 
\cltxlrtb\clftsWidth2\clwWidth1079\clshdrawnil \cellx2530\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth2580\clshdrawnil \cellx7471\clvertalt\clbrdrt\brdrs\brdrw10 
\clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth611\clshdrawnil \cellx8641\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 
\cltxlrtb\clftsWidth2\clwWidth432\clshdrawnil \cellx9468\row \ltrrow}\trowd \irow2\irowband2\ltrrow\ts11\trgaph108\trrh1970\trleft-108\trbrdrt\brdrs\brdrw10 \trbrdrl\brdrs\brdrw10 \trbrdrb\brdrs\brdrw10 \trbrdrr\brdrs\brdrw10 \trbrdrh\brdrs\brdrw10 
\trbrdrv\brdrs\brdrw10 \trftsWidth2\trwWidth5000\trftsWidthB3\trftsWidthA3\trpaddl108\trpaddr108\trpaddfl3\trpaddft3\trpaddfb3\trpaddfr3\tblrsid8067748\tblind0\tblindtype3 \clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 
\clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth298\clshdrawnil \cellx463\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth1079\clshdrawnil \cellx2530\clvertalt\clbrdrt
\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth2580\clshdrawnil \cellx7471\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 
\cltxlrtb\clftsWidth2\clwWidth611\clshdrawnil \cellx8641\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth432\clshdrawnil \cellx9468\pard \ltrpar
\qj \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\pararsid14028191 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 2\cell }{\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid4988270\charrsid1774195 
Multinational companies and world r}{\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid4815093\charrsid1774195 egions}{\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid11882439\charrsid1774195 : }{\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid4988270\charrsid1774195 t}{\rtlch\fcs1 
\af0 \ltrch\fcs0 \b\insrsid11882439\charrsid1774195 heory and}{\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid4988270\charrsid1774195  p}{\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid11882439\charrsid1774195 ractice}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\b\insrsid4815093\charrsid1774195 
\par \cell {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 \lang2057\langfe1033\langnp2057\insrsid11882439\charrsid14028191 \loch\af0\dbch\af0\hich\f0 \'95\tab}}\pard \ltrpar
\qj \fi-253\li253\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\ls4\adjustright\rin0\lin253\pararsid14028191\contextualspace {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid11882439\charrsid14028191 Theoretical f}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid4815093\charrsid14028191 oundation}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid11882439\charrsid14028191 s of multinational m}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 anagement}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid16216569\charrsid14028191 : }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid8067748\charrsid14028191 Growth Stage Theory, RBV, Dynamic Capabilities and Complexity Theory
\par {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 \lang2057\langfe1033\langnp2057\insrsid11882439\charrsid14028191 \loch\af0\dbch\af0\hich\f0 \'95\tab}}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid11882439\charrsid14028191 
Success story of a leading foreign and a leading home-grown mu}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid16216569\charrsid14028191 ltinational brand}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 
\par {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 \lang2057\langfe1033\langnp2057\insrsid8067748\charrsid14028191 \loch\af0\dbch\af0\hich\f0 \'95\tab}}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid8067748\charrsid14028191 Emerging}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid4815093\charrsid14028191  challeng}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid16216569\charrsid14028191 es of international management: }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid8067748\charrsid14028191 The r}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid16216569\charrsid14028191 elated lessons learnt from both brands  }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 
\par {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 \lang2057\langfe1033\langnp2057\insrsid8067748\charrsid14028191 \loch\af0\dbch\af0\hich\f0 \'95\tab}}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid8067748\charrsid14028191 Overview of }{\rtlch\fcs1 
\af0 \ltrch\fcs0 \insrsid1774195 multiculturalism}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid8067748\charrsid14028191  in key r}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 egions of the World}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid8067748\charrsid14028191  for Uganda\rquote s multinationals}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 . 
\par {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 \lang2057\langfe1033\langnp2057\insrsid4815093\charrsid14028191 \loch\af0\dbch\af0\hich\f0 \'95\tab}Formulation of strategies to compete l}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid8067748\charrsid14028191 ocally, regionally and globally: Inward internationalization and/or outward internationalization}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 
\par {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 \lang2057\langfe1033\langnp2057\insrsid8067748\charrsid14028191 \loch\af0\dbch\af0\hich\f0 \'95\tab}}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid8067748\charrsid14028191 Multinational business m}{
\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 odel}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid8067748\charrsid14028191 s: multiple case study analysis}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 \cell }\pard \ltrpar
\qj \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\pararsid14028191 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 12 hours\cell 3,4&5\cell }\pard \ltrpar\ql \li0\ri0\sa160\sl259\slmult1
\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid14028191\charrsid14028191 \trowd \irow2\irowband2\ltrrow\ts11\trgaph108\trrh1970\trleft-108\trbrdrt\brdrs\brdrw10 \trbrdrl\brdrs\brdrw10 
\trbrdrb\brdrs\brdrw10 \trbrdrr\brdrs\brdrw10 \trbrdrh\brdrs\brdrw10 \trbrdrv\brdrs\brdrw10 \trftsWidth2\trwWidth5000\trftsWidthB3\trftsWidthA3\trpaddl108\trpaddr108\trpaddfl3\trpaddft3\trpaddfb3\trpaddfr3\tblrsid8067748\tblind0\tblindtype3 \clvertalt
\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth298\clshdrawnil \cellx463\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 
\cltxlrtb\clftsWidth2\clwWidth1079\clshdrawnil \cellx2530\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth2580\clshdrawnil \cellx7471\clvertalt\clbrdrt\brdrs\brdrw10 
\clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth611\clshdrawnil \cellx8641\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 
\cltxlrtb\clftsWidth2\clwWidth432\clshdrawnil \cellx9468\row \ltrrow}\trowd \irow3\irowband3\ltrrow\ts11\trgaph108\trleft-108\trbrdrt\brdrs\brdrw10 \trbrdrl\brdrs\brdrw10 \trbrdrb\brdrs\brdrw10 \trbrdrr\brdrs\brdrw10 \trbrdrh\brdrs\brdrw10 \trbrdrv
\brdrs\brdrw10 \trftsWidth2\trwWidth5000\trftsWidthB3\trftsWidthA3\trpaddl108\trpaddr108\trpaddfl3\trpaddft3\trpaddfb3\trpaddfr3\tblrsid8067748\tblind0\tblindtype3 \clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr
\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth298\clshdrawnil \cellx463\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth1079\clshdrawnil \cellx2530\clvertalt\clbrdrt
\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth2580\clshdrawnil \cellx7471\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 
\cltxlrtb\clftsWidth2\clwWidth611\clshdrawnil \cellx8641\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth432\clshdrawnil \cellx9468\pard \ltrpar
\qj \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\pararsid14028191 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 3\cell }{\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid4815093\charrsid1774195 
Emerging economies and business groups
\par \cell {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 \lang2057\langfe1033\langnp2057\insrsid4815093\charrsid14028191 \loch\af0\dbch\af0\hich\f0 \'95\tab}}\pard \ltrpar
\qj \fi-253\li253\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\ls5\adjustright\rin0\lin253\pararsid14028191 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 Introduction}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid8067748\charrsid14028191 : economic blocks and the  multilateral relations}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 
\par {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 \lang2057\langfe1033\langnp2057\insrsid4815093\charrsid14028191 \loch\af0\dbch\af0\hich\f0 \'95\tab}Justification for business groups}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid8067748\charrsid14028191  and co-evolution}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1774195 : When are mergers & acquisitions (M&A) strategically appropriate?}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 
\par {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 \lang2057\langfe1033\langnp2057\insrsid4815093\charrsid14028191 \loch\af0\dbch\af0\hich\f0 \'95\tab}Ownership structure}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid8067748\charrsid14028191 
: the emerging }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1774195 HR, financing and the digital era\rquote s }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid8067748\charrsid14028191 trends for East Africa\rquote s }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid1774195 
respective }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid8067748\charrsid14028191 brands}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 
\par {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 \lang2057\langfe1033\langnp2057\insrsid4815093\charrsid14028191 \loch\af0\dbch\af0\hich\f0 \'95\tab}Differentiation and vertical integration patterns}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid5769382\charrsid14028191  / trends}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 
\par {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 \lang2057\langfe1033\langnp2057\insrsid5769382\charrsid14028191 \loch\af0\dbch\af0\hich\f0 \'95\tab}}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid5769382\charrsid14028191 Horizo
ntal integration for group marketing and sales in the emerging economies\cell }\pard \ltrpar\qj \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\pararsid14028191 {\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid4815093\charrsid14028191 12 hours\cell 6,7&8\cell }\pard \ltrpar\ql \li0\ri0\sa160\sl259\slmult1\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid14028191\charrsid14028191 
\trowd \irow3\irowband3\ltrrow\ts11\trgaph108\trleft-108\trbrdrt\brdrs\brdrw10 \trbrdrl\brdrs\brdrw10 \trbrdrb\brdrs\brdrw10 \trbrdrr\brdrs\brdrw10 \trbrdrh\brdrs\brdrw10 \trbrdrv\brdrs\brdrw10 
\trftsWidth2\trwWidth5000\trftsWidthB3\trftsWidthA3\trpaddl108\trpaddr108\trpaddfl3\trpaddft3\trpaddfb3\trpaddfr3\tblrsid8067748\tblind0\tblindtype3 \clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 
\cltxlrtb\clftsWidth2\clwWidth298\clshdrawnil \cellx463\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth1079\clshdrawnil \cellx2530\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl
\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth2580\clshdrawnil \cellx7471\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 
\cltxlrtb\clftsWidth2\clwWidth611\clshdrawnil \cellx8641\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth432\clshdrawnil \cellx9468\row \ltrrow}\pard \ltrpar
\qj \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\pararsid14028191 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 4\cell }{\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid4988270\charrsid1774195 
Strategies for international m}{\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid4815093\charrsid1774195 arkets\cell {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 \f3\lang2057\langfe1033\langnp2057\insrsid4815093\charrsid14028191 
\loch\af3\dbch\af0\hich\f3 \'b7\tab}}\pard \ltrpar\qj \fi-360\li720\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\ls8\adjustright\rin0\lin720\pararsid14028191\contextualspace {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 
Strategies}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid8067748\charrsid14028191 : exporting, strategic alliance, franchising, cooperatives, mergers & acquisitions, online and hybrid models
\par {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 \f3\lang2057\langfe1033\langnp2057\insrsid8067748\charrsid14028191 \loch\af3\dbch\af0\hich\f3 \'b7\tab}
International franchising models: sequential franchising, master franchising and multi-brand franchising}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid10961873\charrsid14028191 
\par {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 \f3\lang2057\langfe1033\langnp2057\insrsid10961873\charrsid14028191 \loch\af3\dbch\af0\hich\f3 \'b7\tab}Strategic positioning in global markets}{\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid8067748\charrsid14028191  
\par {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 \f3\lang2057\langfe1033\langnp2057\insrsid4815093\charrsid14028191 \loch\af3\dbch\af0\hich\f3 \'b7\tab}}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 Challenges}{\rtlch\fcs1 
\af0 \ltrch\fcs0 \insrsid8067748\charrsid14028191 : the strength-based approach}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191  
\par {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 \f3\lang2057\langfe1033\langnp2057\insrsid10961873\charrsid14028191 \loch\af3\dbch\af0\hich\f3 \'b7\tab}}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid10961873\charrsid14028191 
Managing the key transitions}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191  \cell }\pard \ltrpar\qj \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\pararsid14028191 {\rtlch\fcs1 \af0 \ltrch\fcs0 
\insrsid4815093\charrsid14028191 8 hours\cell 9&10\cell }\pard \ltrpar\ql \li0\ri0\sa160\sl259\slmult1\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid14028191\charrsid14028191 
\trowd \irow4\irowband4\ltrrow\ts11\trgaph108\trleft-108\trbrdrt\brdrs\brdrw10 \trbrdrl\brdrs\brdrw10 \trbrdrb\brdrs\brdrw10 \trbrdrr\brdrs\brdrw10 \trbrdrh\brdrs\brdrw10 \trbrdrv\brdrs\brdrw10 
\trftsWidth2\trwWidth5000\trftsWidthB3\trftsWidthA3\trpaddl108\trpaddr108\trpaddfl3\trpaddft3\trpaddfb3\trpaddfr3\tblrsid8067748\tblind0\tblindtype3 \clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 
\cltxlrtb\clftsWidth2\clwWidth298\clshdrawnil \cellx463\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth1079\clshdrawnil \cellx2530\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl
\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth2580\clshdrawnil \cellx7471\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 
\cltxlrtb\clftsWidth2\clwWidth611\clshdrawnil \cellx8641\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth432\clshdrawnil \cellx9468\row \ltrrow}\pard \ltrpar
\qj \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\pararsid14028191 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 5\cell }{\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid4815093\charrsid1774195 International }{
\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid10961873\charrsid1774195 strategy implementation and performance management}{\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid4815093\charrsid1774195 \cell {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 
\lang2057\langfe1033\langnp2057\insrsid10961873\charrsid14028191 \loch\af0\dbch\af0\hich\f0 \'95\tab}}\pard \ltrpar\qj \fi-253\li253\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\ls6\adjustright\rin0\lin253\pararsid14028191 {\rtlch\fcs1 \af0 
\ltrch\fcs0 \insrsid10961873\charrsid14028191 Exemplar case study and/or success storytelling: key lessons learnt
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\af0 \ltrch\fcs0 \insrsid10961873\charrsid14028191 international entry and expansion: policy and management implications}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 
\par {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 \lang2057\langfe1033\langnp2057\insrsid10961873\charrsid14028191 \loch\af0\dbch\af0\hich\f0 \'95\tab}}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid10961873\charrsid14028191 
Strategic leadership for effective international strategy implementation}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 
\par {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 \lang2057\langfe1033\langnp2057\insrsid10961873\charrsid14028191 \loch\af0\dbch\af0\hich\f0 \'95\tab}}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid10961873\charrsid14028191 
Global sourcing modalities}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 
\par {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 \lang2057\langfe1033\langnp2057\insrsid10961873\charrsid14028191 \loch\af0\dbch\af0\hich\f0 \'95\tab}}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid10961873\charrsid14028191 
Implementation-driven restructuring
\par {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 \lang2057\langfe1033\langnp2057\insrsid10961873\charrsid14028191 \loch\af0\dbch\af0\hich\f0 \'95\tab}Portfolio analysis and restructuring
\par {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 \lang2057\langfe1033\langnp2057\insrsid10961873\charrsid14028191 \loch\af0\dbch\af0\hich\f0 \'95\tab}Meritocracy-based performance management\cell }\pard \ltrpar
\qj \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\pararsid14028191 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 12 hours\cell 11&12\cell }\pard \ltrpar\ql \li0\ri0\sa160\sl259\slmult1
\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid14028191\charrsid14028191 \trowd \irow5\irowband5\ltrrow\ts11\trgaph108\trleft-108\trbrdrt\brdrs\brdrw10 \trbrdrl\brdrs\brdrw10 \trbrdrb
\brdrs\brdrw10 \trbrdrr\brdrs\brdrw10 \trbrdrh\brdrs\brdrw10 \trbrdrv\brdrs\brdrw10 \trftsWidth2\trwWidth5000\trftsWidthB3\trftsWidthA3\trpaddl108\trpaddr108\trpaddfl3\trpaddft3\trpaddfb3\trpaddfr3\tblrsid8067748\tblind0\tblindtype3 \clvertalt\clbrdrt
\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth298\clshdrawnil \cellx463\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 
\cltxlrtb\clftsWidth2\clwWidth1079\clshdrawnil \cellx2530\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth2580\clshdrawnil \cellx7471\clvertalt\clbrdrt\brdrs\brdrw10 
\clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 \cltxlrtb\clftsWidth2\clwWidth611\clshdrawnil \cellx8641\clvertalt\clbrdrt\brdrs\brdrw10 \clbrdrl\brdrs\brdrw10 \clbrdrb\brdrs\brdrw10 \clbrdrr\brdrs\brdrw10 
\cltxlrtb\clftsWidth2\clwWidth432\clshdrawnil \cellx9468\row \ltrrow}\pard \ltrpar\qj \li0\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\pararsid14028191 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 6\cell 
}{\rtlch\fcs1 \af0 \ltrch\fcs0 \b\insrsid4815093\charrsid1774195 Global value creation
\par \cell {\listtext\pard\plain\ltrpar \intbl\rtlch\fcs1 \af0 \ltrch\fcs0 \lang2057\langfe1033\langnp2057\insrsid10961873\charrsid14028191 \loch\af0\dbch\af0\hich\f0 \'95\tab}}\pard \ltrpar
\qj \fi-270\li253\ri0\widctlpar\intbl\wrapdefault\aspalpha\aspnum\faauto\ls7\adjustright\rin0\lin253\pararsid14028191 {\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid10961873\charrsid14028191 Co-creation and co-development of global value proposition
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\qj \li1080\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin1080\itap0\pararsid14028191 {\rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-2\insrsid4815093\charrsid14028191 
\par }\pard \ltrpar\qj \li0\ri0\widctlpar\wrapdefault\aspalpha\aspnum\faauto\adjustright\rin0\lin0\itap0\pararsid14028191 {\rtlch\fcs1 \ab\af0 \ltrch\fcs0 \b\insrsid4815093\charrsid14028191 Reading List
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-3\insrsid1719088\charrsid14028191 Asmu}{\rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-3\insrsid10961873\charrsid14028191 ssen, C.G, Hashai, N. and  Minbaeva, D. (2024). Encyclopedia of International Strategic

\par \tab Management. Edward Elgar Publishing. ebook 
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-3\insrsid4815093\charrsid14028191 Barney, J. B. (2010). }{\rtlch\fcs1 \af0 \ltrch\fcs0 \i\expnd0\expndtw-3\insrsid4815093\charrsid14028191 Gaining and sustaining competitive advantage}{\rtlch\fcs1 \af0 
\ltrch\fcs0 \expnd0\expndtw-3\insrsid4815093\charrsid14028191  (4th ed.). New \tab Jersey: \tab Pearson-Prentice Hall.
\par Certo, S., & Peter, P. (1993). }{\rtlch\fcs1 \af0 \ltrch\fcs0 \i\expnd0\expndtw-3\insrsid4815093\charrsid14028191 Strategic management: A focus on process }{\rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-3\insrsid4815093\charrsid14028191 (2nd ed}{
\rtlch\fcs1 \af0 \ltrch\fcs0 \i\expnd0\expndtw-3\insrsid4815093\charrsid14028191 .}{\rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-3\insrsid4815093\charrsid14028191 ). \tab IL: Irwin.
\par Cherunilam,F. (2014). }{\rtlch\fcs1 \af0 \ltrch\fcs0 \i\expnd0\expndtw-3\insrsid4815093\charrsid14028191 Business environment: Text and cases }{\rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-3\insrsid4815093\charrsid14028191 (8th ed.). Mumbai: Himalaya 
\tab Publishing.
\par Glueck, W. F.,  & Jauch, L.  (1989). }{\rtlch\fcs1 \af0 \ltrch\fcs0 \i\expnd0\expndtw-3\insrsid4815093\charrsid14028191 Business policy & strategic management}{\rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-3\insrsid4815093\charrsid14028191  (3rd  \tab 
ed.). \tab Singapore: McGraw Hill.
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 Grant, R., & Jordan, J. (2015). }{\rtlch\fcs1 \af0 \ltrch\fcs0 \i\insrsid4815093\charrsid14028191 Foundations of strategy }{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 
(2nd ed.). NY: John Wiley &Sons, \tab Ltd.
\par Hitt, M., Ireland, R., & Hoskisson, R. (2017). }{\rtlch\fcs1 \af0 \ltrch\fcs0 \i\insrsid4815093\charrsid14028191 Strategic management: Competitiveness and \tab globalization \endash  concepts}{\rtlch\fcs1 \af0 \ltrch\fcs0 \insrsid4815093\charrsid14028191 
 (12th ed.). Cincinnati, OH: \tab SouthwesternCollege \tab Publishing. 
\par }{\rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-3\insrsid4815093\charrsid14028191 Pearce, J. A., & Robinson, R., E. (2005). }{\rtlch\fcs1 \af0 \ltrch\fcs0 \i\expnd0\expndtw-3\insrsid4815093\charrsid14028191 Strategic management; Formulation, \tab 
implementation and control}{\rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-3\insrsid4815093\charrsid14028191  (9th ed.). Boston: Irwin Mc.
\par Rosen, R.  (1998). }{\rtlch\fcs1 \af0 \ltrch\fcs0 \i\expnd0\expndtw-3\insrsid4815093\charrsid14028191 Strategic management, an introduction}{\rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-3\insrsid4815093\charrsid14028191  (2nd ed.). London: \tab Pitman. 

\par Thompson, A. A., & Strickland, A. J. (2003). }{\rtlch\fcs1 \af0 \ltrch\fcs0 \i\expnd0\expndtw-3\insrsid4815093\charrsid14028191 Strategic management, concepts and \tab cases}{\rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-3\insrsid4815093\charrsid14028191  
\tab (13th ed.). McGraw Hill.}{\rtlch\fcs1 \af0 \ltrch\fcs0 \expnd0\expndtw-3\insrsid4815093\charrsid1774195 
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